Beauty and Skincare Brands Skyrocketed Conversions with UGC Shoppable Videos

Beauty & skincare brand goPure reached up to 26% increase in conversion rates by using User Generated Content(UGC) in Shoppable Videos. goPure specializes in offering a cleaner and safer approach to skincare without harmful ingredients.

The Challenge: Standing Out in a Crowded Skincare Market

The skincare industry is highly competitive, with thousands of brands fighting for consumer attention. In today’s D2C landscape, video is no longer an option—it’s an expectation. Without video, brands risk appearing outdated, untrustworthy, and ultimately losing potential sales.

For skincare brands to stand out, they must address three critical factors:

• Social Proof & Consumer Trust:

Studies show that consumers are more likely to purchase skincare products after seeing real customer testimonials(UGC), before-and-after results, and expert recommendations. Without social proof, shoppers hesitate to commit to a purchase.

• Product Understanding & Education:

Skincare shoppers need to understand how a product works—its ingredients, benefits, and how to apply it correctly. UGC Video helps brands clearly explain these details in an engaging and digestible way.

• Seamless Shopping Experience:

The moment a shopper decides to purchase, they need an effortless way to check out. Conveniently placed Add to Cart buttons on video content allow them to purchase instantly—reducing friction and increasing conversions.

How goPure Leveraged Shoppable Videos

goPure recognized the power of UGC video and integrated shoppable videos directly on their Product Detail Pages (PDPs). These videos showcased customer testimonials, expert breakdowns, and product demonstrations—allowing shoppers to make informed purchase decisions without leaving the site.

The Results: A Game-Changer for Conversions

By incorporating video commerce into their PDPs, goPure saw incredible results:

✅ 13% average conversion rate from video-engaged visitors – With peaks reaching an impressive 26% conversion rate.

✅ 12% average engagement rate – Customers actively watched, clicked, and interacted with goPure’s videos.

✅ 296 hours of added on-site time – Visitors stayed longer, engaged more, and explored the brand further.

✅ $200K+ in revenue generated directly from video interactions – Showcasing the direct impact of video on sales.

✅ 204X return on investment (ROI) – Proving that video is a highly effective revenue driver.

Final Thoughts

goPure’s success highlights the undeniable power of shoppable videos in eCommerce. Video helps brands build trust, educate consumers, and streamline the path to purchase—leading to massive revenue gains. In a world where shoppers demand immersive and engaging content, video is the key to unlocking higher conversions and long-term customer loyalty.

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