Cupid Intimates Generated 6.1K+ Engaged Video Sessions At 6.7% Conversion Rate
Cupid Intimates, an 80-year-old shapewear and intimate apparel brand, used Videoselz — a shoppable video app for Shopify — to transform its Shopify storefront into a high-converting, interactive video experience.
- 6.7% Conversion Rate: Achieved on Videoselz-powered product pages — 49% above the store-wide average of 4.5%.
- 6,190 Engaged Sessions: Shoppers watched shoppable video content that demonstrated shapewear performance in real motion.
- 415 Influenced Orders: Purchases directly attributed to Videoselz video sessions, proving video-to-revenue causation.
- 693 Add to Carts: High-intent clicks driven from in-video 'Add to Cart' overlays, collapsing the discovery-to-purchase funnel.
The Results
Measurable impact driven by Videoselz Shoppable Video integration
"Our customer engagement on the site has increased and they spend more time on our site now since implementing Videoselz, and of course we saw a lift in sales, which is most important for us in the long run."
Why Did Cupid Intimates Choose Videoselz to Power Their Shopify Store?
Cupid Intimates, a shapewear brand with over 80 years of intimate apparel innovation, integrated the Videoselz shoppable video app for Shopify on January 7, 2026 — transitioning from static product photography to a dynamic, video-first storefront.
Cupid Intimates achieved a 6.7% conversion rate on Videoselz-powered product pages — compared to a store-wide average of 4.5–5% — representing a 49% improvement in conversion efficiency directly attributable to the Videoselz integration.
Cupid Intimates generated 6,190 engaged sessions after implementing the Videoselz Shopify app, proving that interactive video content overcomes the "trust barrier" that shapewear shoppers face when purchasing online without seeing real-motion garment performance.
Why Cupid Intimates Needed Shoppable Video on Their Shopify Store
Historically, Cupid Intimates relied on wholesale giants like Macy’s and Walmart. Transitioning to a Shopify-driven DTC model required building brand awareness from the ground up for a company that previously lacked a dedicated digital-first strategy.
With a core customer base skewing 60+, the brand struggled to bridge the gap between their traditional audience and the younger creators featured in their newer UGC (User-Generated Content) assets.
Operating with a lean team and limited budget, the brand needed a solution that was easy to manage without custom coding. Shapewear shoppers—especially older demographics—are often hesitant to purchase without seeing how a garment performs on a real, moving body.
While the site’s general conversion rate sat between 4.5% and 5%, high-quality photography still failed to showcase the elasticity and "stay-put" recovery of the fabrics, leaving a significant gap in potential revenue.
How Videoselz Integrated with Cupid Intimates' Shopify Store
Cupid Intimates deployed the Videoselz Shoppable Video Player to create a seamless, interactive bridge between product discovery and purchase. Leveraging over a decade of high-level digital expertise from global powerhouses like Michael Kors and Victoria’s Secret, Julie Wesolowicz, Manager, eCommerce at Cupid Intimates, collaborated with the Videoselz team to translate enterprise-level video strategies into a high-converting, user-friendly DTC experience.
Utilizing the 'Social-First' interface, the brand embedded videos that allowed customers to see the silicone grip and back support stay technologies in real-time.
By placing 'Add to Cart' functionality directly within the video overlay, Videoselz removed the friction typically found in mobile shopping journeys.
Tracked not just direct clicks but 'Influenced Orders' — where a customer's decision to buy was validated by the video content earlier in their session.
What Results Did Cupid Intimates See After Implementing Videoselz?
Cupid Intimates increased its Shopify conversion rate to 6.7% after implementing the Videoselz shoppable video app — a 49% improvement over the store-wide average. The integration transformed shapewear product pages into a virtual fitting room, delivering transparent, real-motion garment demonstrations that drove 6,190 engaged sessions and 415 influenced orders.
693 Add to Carts — High-Intent Activity
Cupid Intimates drove 693 add-to-carts directly from within Videoselz shoppable video overlays, proving that in-video commerce collapses the funnel from discovery to purchase intent.
6.7% Conversion Rate — 49% Above Site Average
Cupid Intimates achieved a 6.7% conversion rate on Videoselz-powered product pages — compared to a store-wide average of 4.5–5%. This 49% lift in conversion efficiency is directly attributable to the Videoselz shoppable video integration.
415 Influenced Orders — Bottom-Line Proof
Cupid Intimates secured 415 total influenced orders through Videoselz — purchases where video content earlier in the session was the decisive factor in the shopper's buying decision.
By marrying 80 years of technical expertise with the cutting-edge interactivity of Videoselz, Cupid Intimates has successfully modernized its legacy, proving that even the most established brands can find new growth through the power of shoppable motion.
"We have been using Videoselz for a while now and have been very happy with the product and service. This app has allowed us to show our content in different ways and make it easy for the customer to shop from. Support is always lightning fast and they're always coming out with new improvements. We'd highly recommend."
Who Is Cupid Intimates?
Founded in 1942, Cupid Intimates is a technical pioneer in the shapewear and intimate apparel industry. Despite this heritage, the brand faced a core challenge: technical benefits are best understood through movement. Static photos could not effectively communicate the "stay-put" grip of the silicone or the flexible support of the back panels.
Stay-put silicone grip
A revolutionary silicone finish that ensures garments stay perfectly in place without riding up or showing visible lines.
Back support and smoothing stays
An intricate design featuring flexible back stays and a silicone grip to improve posture and define the silhouette.
Year founded — over 80 years of patented intimate apparel innovation.
