ROI calculator

What could shoppable video add to your revenue?

Put in your store's monthly visits, conversion rate and average order value, then choose a conversion lift. The calculator shows the extra monthly revenue that lift would bring. It starts at a conservative assumption of 8% — change it to match your own results.

Your store, with video

1,000500,000
2.0%10%
$10$500
+ 8%
2.16% (+8%)2.40% (+20%)

Additional monthly revenue

$1,200
8% more conversions, at your current traffic and order value

Why video sells

Why do shoppers stop for video?

Because our eyes are tuned to movement. Psychology research shows that when something on screen starts to move, it captures our attention automatically, before we decide to look. Spotting movement has mattered to people for a very long time, and a moving image still pulls the eye in a way a still photo can't.

On a product page, that attention turns into understanding. Video shows how a fabric drapes, how a cream spreads and what a product looks like in real hands, from every angle. It answers the questions a photo leaves open, which is what gives shoppers the confidence to add to cart.

  1. 01

    Movement earns the first look

    A video that starts playing as the shopper scrolls catches the eye before the text does.

  2. 02

    Seeing it in use builds trust

    Size, texture, fit and how it works, shown rather than described.

  3. 03

    Real people sell real products

    Customer and creator videos show the product the way shoppers will actually use it.

Choosing a partner

Why does the right video partner matter?

Video only lifts sales if it doesn't slow your store down. Every extra moment a page takes to load costs you shoppers, so the platform you put video on matters as much as the videos themselves.

+100ms DELAYequals~3.5% FEWER CONVERSIONS

For every 100 milliseconds slower a Shopify store loads, conversion tends to be about 3.5% lower, according to Shopify's own analysis of stores on its platform. Read more

  • 01

    Built to be fast

    The Videoselz script loads after your store renders, and video loads only when a shopper is about to watch it.

    Why Videoselz is fast
  • 02

    Shoppable, not just watchable

    Shoppers tap the product in the video, pick a variant and add to cart without leaving it.

    See all features
  • 03

    Proof in your own numbers

    Videoselz credits add to carts and orders to your videos, so you can check the lift against this calculator.

    How analytics works

Customer stories

Don't just take our word for it

Thousands of Shopify merchants trust Videoselz to power their video commerce experience.

“This app has allowed us to show our content in different ways and make it easy for the customer to shop from. We have been using Videoselz for a while now and have been very happy with the product and service. Support is always lightning fast and they're always coming out with new improvements. We'd highly recommend.”
Julie HigginsManager, eCommerce at Cupid Intimates
“So far it has worked very smoothly and we have seen returns on our videos! Great use of existing content we always had and never leveraged on our website!”
Lara VuFounder, Mila's Keeper
“Everyone needs this app to showcase their UGC. So happy with Videoselz. I have tried 3 similar apps before I was referred to Videoselz and none of them had the features I was looking for…until now!”
Gita VellankiFounder, Neeshi

FAQ

Video ROI questions

Is an 8% conversion lift realistic?

It's a starting assumption, not a guarantee. Results depend on your products, your videos and your traffic, which is why the calculator lets you set the lift yourself. Once your videos are live, Videoselz analytics show the add to carts and orders they drive, so you can replace the assumption with your own numbers.

How does the ROI calculator work?

It multiplies your monthly visits by the difference between your current conversion rate and your conversion rate with video, then by your average order value. The result is the extra revenue per month that lift would bring.

Do I need a professional studio to make videos that sell?

No. Clear, well-lit videos that show the product up close and in use work well, and many merchants use customer and creator videos. Videoselz can import your Instagram Reels and TikToks so you can start with content you already have.

Will adding video slow down my store?

It shouldn't with Videoselz. The script loads after your store renders and each video loads only when a shopper is about to watch it, so your products and prices appear first.

How do I measure the real lift?

Videoselz analytics show video clicks, add to carts, orders and revenue from shoppers who watched your videos in the 30 days before buying. Compare those with your numbers before adding video.

References

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Videoselz video player preview
iPhone displaying Videoselz shoppable video carousel