Lucia Achieved an 11.1% Conversion Rate and 95.1x ROI with Videoselz
Lucia, an Australian sleepwear and loungewear brand, used Videoselz — a shoppable video app for Shopify — to turn its online store into an interactive shoppable video experience that drives exceptional shopper engagement and performance.
- 11.1% Conversion Rate: Achieved from shoppable video engagement on Lucia's Shopify store.
- 95.1x ROI: Return on investment powered by Videoselz.
The Results
Measurable impact driven by Videoselz Shoppable Video integration
"I am so happy I changed over to this app after trying others and not being happy with them. It has all the features I need and is easy to set up. It displays beautifully on website too. The support is also excellent - quick to reply and always happy to help if you need help with anything. Highly recommend."
Why Did Lucia Choose Videoselz to Power Their Shopify Store?
As a fast-growing fashion and sleepwear brand operating on Shopify, Lucia recognized that standard static imagery could not fully convey the luxurious texture and fit of their collections. To captivate modern shoppers, they turned to interactive video widgets.
By embedding Videoselz seamlessly onto their online storefront, Lucia enabled visitors to view products in motion and interact with item details without navigating away from the video player.
This immersive experience delivered immediate efficiency across their site, boosting customer engagement to reach an extraordinary 11.1% conversion rate and generating an outstanding 95.1x ROI without adding checkout friction.
Why Lucia Needed Shoppable Video on Their Shopify Store
Static Image Limitations
Lucia’s pajama sets and loungewear sell on how the fabric feels and falls. Standard photos struggle to capture fabric movement, drape, and texture, so the luxurious feel of the collections was hard to convey on a static product page.
Low Engagement & Mobile Drop-off
Traditional browsing leads to high bounce rates without interactive media. Mobile shoppers demand quick, seamless, visual-first shopping experiences, and a page of still images gives them little reason to stay, explore the collection, or keep scrolling.
Conversion Friction
Customers hesitate when they cannot visualize product fit in real-time motion. In sleepwear, where fit and comfort drive the decision, that uncertainty is what stops a shopper from adding to cart.
Other Video Apps Fell Short
Lucia had tried several shoppable video apps before Videoselz and was not happy with them. The brand needed one app with all the features it wanted, that was easy to set up, displayed beautifully on its website, and came with support that replied quickly.
How Videoselz Integrated with Lucia's Shopify Store
Videoselz delivered an intuitive, no-code shoppable video layer that integrated effortlessly into Lucia’s Shopify theme. After switching over from other shoppable video apps, Lucia found every feature the brand needed in one place, with a setup simple enough to run without custom code. The videos display beautifully across the storefront, turning product pages into an interactive space where shoppers can watch, explore, and add to cart. Behind it, the Videoselz support team was quick to reply and on hand whenever Lucia needed help.
Integrated Product Interaction:
Interactive video hotspots embedded seamlessly across product pages.
One-Click Commerce:
Direct add-to-cart capabilities inside the interactive video player.
Data-Driven Influence:
Clear tracking of engagement trends, conversion performance, and ROI.
What Results Did Lucia See After Implementing Videoselz?
Lucia reached an 11.1% conversion rate and a 95.1x ROI after adding Videoselz shoppable video to its Shopify store. By adopting interactive video widgets on Shopify, Lucia established a highly responsive path from video engagement to checkout.
11.1% Conversion Rate
Lucia achieved an 11.1% conversion rate from shoppable video engagement, converting video viewers into confident shoppers.
95.1x ROI
Lucia generated a 95.1x return on investment powered by Videoselz, without adding checkout friction.
Videoselz empowered Lucia to achieve an 11.1% conversion rate and a remarkable 95.1x ROI by converting video viewers into confident shoppers.
Who Is Lucia?
Lucia is an Australian fashion brand specializing in premium sleepwear and loungewear, including luxury pajama sets and signature apparel collections.
- Company
- Lucia
- Industry
- Sleepwear & Apparel
- Location
- Norman Park, Australia
- Platform
- Shopify
- Website
- luciathelabel.com.au
