7 Best Shoppable Video Apps for Shopify in 2026 (Compared)
Yash RanadiveFounder & CEO of Videoselz · 10 min read
Overview
A shoppable video app puts short videos on your Shopify store — usually TikToks, Instagram Reels and customer clips — and lets shoppers add the products in them to cart without leaving the video. There are dozens of these apps on the Shopify App Store. This guide compares the seven that come up most often, using each app's own listing.
Disclosure: Videoselz publishes this guide and lists itself first. Every other app gets the same treatment, including a "watch for", and every number below comes from the app's Shopify App Store listing, checked on October 23, 2026.
Quick answer: For most Shopify stores, start with an app whose free plan doesn't meter video views. Videoselz and Moast both offer unlimited views on their free plans; Videoselz also lets you tag multiple products in one video on the free plan, while Moast keeps that for Pro. If you need AI creative tools or try-on, look at Tolstoy. If Shop App and TikTok Shop publishing matter most, Videowise includes both on its free plan. For email, SMS and quizzes inside video at enterprise scale, look at Firework.
The best shoppable video apps for Shopify at a glance
All seven apps import videos from TikTok and Instagram, tag Shopify products, and add shoppable video to your storefront. They differ most in how they charge, what the free plan includes, and what they add beyond the storefront.
| App | Best for | Free plan | Paid from | App Store rating |
|---|---|---|---|---|
| Videoselz | Stores that want unlimited free video views and multi-product tagging without a view meter | Yes (Free) | $13.99/month (Pro) | 5.0 (36 ratings) |
| Tolstoy | Brands that want AI creative tools and channels beyond the storefront | Yes (Free) | $12/month (Starter) | 4.6 (284 ratings) |
| Videowise | Merchants who want Shop App and TikTok Shop publishing on a low-cost plan | Yes (Videowise Free) | $9/month (Videowise Pro) | 4.8 (252 ratings) |
| Moast | Stores that want a widely reviewed app with an admin in many languages | Yes (Free Forever) | $15/month (Pro) | 5.0 (346 ratings) |
| ReelUp | Stores that want autoplay video below the add-to-cart button | Yes (Free Forever) | $29.99/month (Basic) | 4.9 (296 ratings) |
| Quinn | Small catalogs that want a low-cost paid plan | Yes (Free) | $9/month (Starter) | 4.9 (107 ratings) |
| Firework | Larger brands that want email, SMS and interactive formats like polls | Yes (Pilot) | $39/month (Starter) | 5.0 (48 ratings) |
How we compared the apps
We read each app's Shopify App Store listing — the description, feature list, every pricing plan and the rating — on October 23, 2026, and compared them on the same five things:
- Free plan: what you can run without paying, and whether views are capped.
- How paid plans are metered: flat price, or priced by views, viewers or impressions.
- Product tagging: whether one video can sell several products.
- Channels: storefront only, or also Shop App, TikTok Shop, email and SMS.
- Track record: App Store rating, number of ratings and launch date.
This is an editorial comparison of what each app documents, not a speed or conversion test on one theme. Prices and review counts change often, so confirm them on each listing before you install.
1. Videoselz: best for stores that want unlimited free video views and multi-product tagging without a view meter
App Store rating: 5.0 (36 ratings) · Launched: November 13, 2024 · Built for Shopify
Why it's on the list: Free plan has unlimited video views and multi-product tagging; Pro adds per-market videos, captions and SEO/GEO markup.
Videoselz turns Instagram Reels, TikToks and UGC into carousels, stories, sliders, popups, floating video and HD banners. Its free plan includes unlimited video views and multi-product tagging, so a store can sell several products from one video without paying or watching a view meter. Pro adds unlimited videos per playlist, different videos for each Shopify market, captions and SEO & GEO markup for the videos. Videos load lazily, so they don't download until a shopper scrolls to them — see why Videoselz is fast.
For real results, see the Cupid Intimates case study (6.7% conversion rate) and Lucia (11.1% conversion rate and 95.1x ROI).
Pricing:
- Free: Free
- Pro: $13.99/month — or $134/year and save 20%
Watch for: The newest app here (launched November 2024), so it has fewer App Store reviews than older apps.
Videoselz on the Shopify App Store
2. Tolstoy: best for brands that want AI creative tools and channels beyond the storefront
App Store rating: 4.6 (284 ratings) · Launched: December 2, 2020 · Built for Shopify
Why it's on the list: AI Studio and AI Sales Agent tokens, virtual try-on, Shop App and TikTok Shop publishing.
Tolstoy has been on the App Store since December 2020 and leans hardest into AI: its paid plans include monthly AI Studio and AI Sales Agent tokens, and Starter adds virtual try-on and sizing. Its listing also names Shop App and TikTok Shop, and integrations with Meta Ads, Klaviyo, Yotpo, Okendo and Loox.
Pricing:
- Free: Free
- Starter: $12/month — or $96/year and save 33% Extra viewers cost $10 per 1,000.
- Plus: $44/month — or $348/year and save 34% Extra viewers cost $10 per 1,000.
- Pro: $195/month — or $1,548/year and save 34% Extra viewers cost $7 per 1,000.
Watch for: Uncapped views on the free plan last 30 days; paid plans are metered by monthly viewers, with extras billed per 1,000.
Tolstoy is listed on the Shopify App Store.
3. Videowise: best for merchants who want Shop App and TikTok Shop publishing on a low-cost plan
App Store rating: 4.8 (252 ratings) · Launched: September 1, 2020 · Built for Shopify
Why it's on the list: Free plan includes Shop App and TikTok Shop publishing; Pro adds SEO/AEO-optimized video.
Videowise's free plan focuses on channels: shoppable videos in the Shop App, a chance to be featured on the Shop App home feed, and publishing shoppable videos to TikTok Shop. Pro puts unlimited shoppable videos on your own site with 16+ widget themes and SEO/AEO-optimized video.
Pricing:
- Videowise Free: Free
- Videowise Pro: $9/month — Includes 5,000 unique widget impressions. Extra 1,000 just $10
Watch for: Pro includes 5,000 unique widget impressions; beyond that you pay per extra 1,000.
Videowise is listed on the Shopify App Store.
4. Moast: best for stores that want a widely reviewed app with an admin in many languages
App Store rating: 5.0 (346 ratings) · Launched: May 16, 2024 · Built for Shopify
Why it's on the list: The most App Store ratings in this list, and the app itself is offered in 30+ languages.
Moast has the most App Store ratings of any app here. Its free plan includes unlimited video views, up to 10 videos per widget and Shop App publishing; Pro unlocks unlimited videos per widget, multiple products per video, customer UGC collection and GEO/SEO optimization.
Pricing:
- Free Forever: Free
- Pro: $15/month — or $165/year and save 8%
Watch for: Tagging multiple products in one video is a Pro feature.
Moast is listed on the Shopify App Store.
5. ReelUp: best for stores that want autoplay video below the add-to-cart button
App Store rating: 4.9 (296 ratings) · Launched: September 21, 2022 · Built for Shopify
Why it's on the list: Counts a view only after 4 seconds of watching, per its listing.
ReelUp's widgets include an autoplay carousel, autoplay video below the add-to-cart button on product pages, and Instagram-style stories. Its listing says it works with Shopify multi-currency and geolocation apps.
Pricing:
- Free Forever: Free
- Basic: $29.99/month — ReelUp counts view if user watches the video for at least 4 seconds. Other apps count a view just if the video is shown
- Premium: $99.99/month — ReelUp counts view if user watches the video for at least 4 seconds. Other apps count a view just if the video is shown
- Elite: $199.99/month — ReelUp counts view if user watches the video for at least 4 seconds. Other apps count a view just if the video is shown
Watch for: The free plan includes 100 video views a month, and paid plans start at $29.99.
ReelUp is listed on the Shopify App Store.
6. Quinn: best for small catalogs that want a low-cost paid plan
App Store rating: 4.9 (107 ratings) · Launched: July 8, 2024 · Built for Shopify
Why it's on the list: Paid plans start at $9 a month; the listing claims AI compression of up to 20x.
Quinn adds shoppable videos, Instagram-style reels and stories anywhere on the store, and counts a view only when someone actually watches. Its Growth plan adds page- and media-level revenue attribution.
Pricing:
- Free: Free
- Starter: $9/month — or $90/year and save 17% A view is counted only when someone watches the video. Video impressions are not counted
- Growth: $19/month — or $189/year and save 17% A view is counted only when someone watches the video. Video impressions are not counted
- Unlimited: $49/month — or $470/year and save 20%
Watch for: The free plan caps you at 5 uploaded videos, 2 video pages and 550 views a month.
Quinn is listed on the Shopify App Store.
7. Firework: best for larger brands that want email, SMS and interactive formats like polls
App Store rating: 5.0 (48 ratings) · Launched: April 2, 2021 · Built for Shopify
Why it's on the list: Klaviyo integration, quizzes, polls and coupons inside video.
Firework is built for brands that want video beyond the website: its Klaviyo integration puts shoppable video into email and SMS flows, and videos can carry quizzes, polls, coupons and QR codes. It also imports from YouTube as well as Instagram and TikTok.
Pricing:
- Pilot: Free to install — No hidden fees. Try out Firework for FREE.
- Starter: $39/month — Contact us for more details.
- Growth: $259/month — or $2,388/year and save 23% Contact us to learn more about our customized solutions.
Watch for: The free Pilot plan includes 1,000 monthly views and 10 uploads; Growth is $259 a month.
Firework is listed on the Shopify App Store.
Views, viewers or impressions: how these apps meter you
The biggest difference between these apps isn't features — it's the meter. Before you compare prices, check what each plan counts:
- No view meter: Videoselz and Moast list unlimited video views on their free plans.
- Viewers: Tolstoy's paid plans include a monthly number of viewers (5,000 on Starter), with extra viewers billed per 1,000.
- Impressions: Videowise Pro includes 5,000 unique widget impressions, with extra impressions billed per 1,000.
- Views: ReelUp, Quinn and Firework price plans by monthly video views. ReelUp counts a view after 4 seconds of watching, and Quinn counts only actual watches, not impressions.
A metered plan can be cheaper for a small store and more expensive for a busy one. Estimate your monthly product-page traffic before you pick a tier.
How do I choose a shoppable video app for my Shopify store?
Pick the app whose free plan already covers the way you sell, then check what the first paid tier costs at your traffic. Work through these questions:
- Do your videos show more than one product? If so, check that multi-product tagging is on the plan you'll use.
- How much traffic do your product pages get? Compare it with each plan's view, viewer or impression allowance.
- Where else do you sell? If Shop App, TikTok Shop or Klaviyo matter, shortlist the apps that name them.
- Will it slow your store? Look for lazy loading and adaptive streaming, then test your product page in PageSpeed Insights after installing.
- Do you sell in several markets? Check whether you can show different videos per Shopify market.
Most of these apps have a free plan, so the fastest way to decide is to install one, put a carousel on your best-selling product page and watch the add-to-cart numbers for two weeks. You can install Videoselz free and follow the 5-minute quick start.
Related guides: what shoppable video is, adding TikTok videos to product pages, adding Instagram Reels as a shoppable feed and homepage video without YouTube.
Frequently asked questions
What is the best shoppable video app for Shopify?
It depends on how you sell. For most stores, an app with unlimited views on its free plan is the safest start: Videoselz and Moast both offer that, and Videoselz also includes multi-product tagging for free. Tolstoy suits brands that want AI tools and try-on, and Firework suits brands that want video in email and SMS.
Are there free shoppable video apps for Shopify?
Yes. All seven apps in this comparison have a free plan or are free to install. The free plans differ a lot: some include unlimited video views, while others cap views, uploads or the number of videos per widget.
Can I import TikTok and Instagram videos into these apps?
Yes. Every app in this list imports videos from TikTok and Instagram, and most also accept your own uploads. Firework additionally lists YouTube import.
Do shoppable video apps slow down a Shopify store?
They can if videos load before shoppers need them. Look for lazy loading, so videos download only when they scroll into view, and adaptive streaming for slow connections. Test your product page in PageSpeed Insights before and after installing.
What is the difference between video views, viewers and impressions?
An impression is counted when a video widget is shown, a view when a video is watched, and a viewer is a person who watches. Apps price their plans on different ones, so the same traffic can cost very different amounts depending on the app.
Can I tag more than one product in a shoppable video?
On most apps, yes, but not always on the free plan. Videoselz includes multi-product tagging on its free plan; Moast lists tagging multiple products as a Pro feature.
