Onboarding: 5 steps to your first shoppable video

What you will learn

By the end of this guide you will have a working shoppable video carousel on your Shopify storefront — complete with tagged products that your customers can browse and add to cart directly from the video.

The entire process takes about 10 minutes.

Before you begin

• A Shopify store on a paid plan (Basic, Shopify, Advanced, or Plus). Shopify doesn’t allow video uploads on trial plans.
• An Online Store 2.0 theme (such as Dawn).
• At least one product published to your Online Store sales channel.
• A short video file as MP4 or MOV (H.264 or H.265). Product demos, unboxings, and UGC clips all work well.

Tip: Videos between 15 and 60 seconds tend to perform best for product discovery. Keep them vertical (9:16) for the most engaging mobile experience.

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Step 1 — Install Videoselz

1. Open the Videoselz listing on the Shopify App Store.
2. Click Add app.
3. Review the requested permissions and click Install app.

After authorization completes, Shopify redirects you to the Videoselz dashboard inside your admin panel. You can always return to it from Apps > Videoselz.

Verify it worked

Navigate to Apps > Videoselz in your Shopify admin. You should see the home screen with the Create your first Playlist checklist. If the app does not appear, refresh your browser.

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Step 2 — Upload your first video

1. In Videoselz, go to Library.
2. Click Upload video and choose Upload from device. You can drag and drop or browse your files, and upload several at once.
3. Wait for the upload and processing to finish.

Your video now appears in the library with a thumbnail preview.

Tip: Upload the best-performing content you already have. Repurposed Instagram Reels, TikToks, or product walkthrough clips are a great starting point.

Supported formats

Format	Codec
MP4	H.264 / H.265
MOV	H.264 / H.265

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Step 3 — Tag products to your video

Product tags are what make a video shoppable. When a customer taps a tagged product, they see the product name, price, and an Add to Cart button — without leaving the video.

1. On the video’s card in the Library, click + Tag Product.
2. Search for a product from your Shopify catalog and select it.
3. Repeat for any additional products featured in the video. The Free plan allows 2 tagged products per video; Pro is unlimited.
4. Leave Add videos to product playlist (Recommended) checked so the video also appears on those products’ pages.
5. Click Save tag.

Prices and availability come from your Shopify catalog. If a tagged product sells out, its product card shows Sold out.

Verify it worked

The video’s card in the Library now shows the tagged products.

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Step 4 — Create a playlist

A playlist is the set of videos shown on one page of your store: your homepage, a product page or a collection page.

1. Go to Video Pages in Videoselz.
2. Click Add video to page.
3. Under Choose a Page to Display Your Playlist, search for the product, collection or homepage.
4. Under Choose Videos, select the video you uploaded in Step 2. You can add more videos later. The Free plan allows 10 videos per playlist; Pro is unlimited.
5. Save using the save bar at the top of the page.

If you’re only adding videos to product pages and left Add videos to product playlist checked in Step 3, those playlists already exist and you can skip this step.

Verify it worked

Your playlist appears in the Video Pages list. Open it to check the videos and drag them into the order you want.

Tip: The carousel’s look — its type (Carousel or Stories), video size, rounding, spacing and autoplay — is set in the Videoselz Carousel block in your theme editor. The Carousel setup guide covers every option.

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Step 5 — Publish the carousel to your storefront

This is where your shoppable video goes live.

1. On the Videoselz home screen, click Add app block.
2. Click Activate next to the page type you want: Homepage, Product pages or Collection pages. Your live theme opens in the theme editor with the Videoselz Carousel block added.
3. Drag the block to position it on the page if you like.
4. Click Save.
5. Back in Videoselz, click Refresh. The page type now shows ✓ Active.

To add the block yourself instead, see Add App Block. Videoselz needs an Online Store 2.0 theme; vintage themes don’t support app blocks.

Verify it worked

Open your playlist in Video Pages and click Open on storefront. You should see your carousel with the video playing. Click a tagged product to confirm the product card appears with pricing and an Add to Cart button.

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You are live

Your first shoppable video is now on your storefront. Here is what to explore next:

• Track performance — Open the Analytics dashboard to see video clicks, add to carts, orders and revenue from your videos.
• Customize the player — Adjust fullscreen behavior, progress bars, and branding in the Video players guide.
• Fine-tune appearance — Match fonts, colors, and product card styles to your brand in Settings.
• Add more playlists — Create playlists for more product pages, collection pages or your homepage. See the Embedding guide for placement options.
• Optimize load times — Review the Performance tips to keep your storefront fast.