Product Card Button

Where to find it: Settings → Carousel → Video Overlays

Requires Show CTA Button to be enabled.

Default: Shop Now · Available on all plans

Sets what the button on the in-video product card does:

Option	What happens
Shop Now	Opens the fullscreen video or the product page, depending on CTA Button Behavior.
Add to Cart	Adds the product's first available variant to the cart; the button shows ADDED.
Buy Now	Adds the first available variant to the cart and takes the shopper to checkout.

Add to Cart and Buy Now always use the product's first available variant. For products where shoppers need to pick a size or color, Shop Now is usually the better choice.