Show CTA Button (Shop Now)

Where to find it: Settings → Carousel → Video Overlays (labelled Show CTA button(Shop Now button))

Requires Show Product Summary Card to be enabled.

Default: On · Available on all plans

Adds a button to the product summary card overlay on each video card. What the button says and does is set by Product Card Button:

• Shop Now — opens the fullscreen video or the product page, depending on CTA Button Behavior.
• Add to Cart — adds the product's first available variant to the cart.
• Buy Now — adds the first available variant and takes the shopper to checkout.

This is a strong conversion driver. Use it when you want to give shoppers a clear, immediate action to take from the carousel without having to click into the video first.

The button color can be set globally in Settings → General → Shop Now Button Color.